A majority of us are torn between the things we love to do and doing the right thing.
It’s not a stretch to argue that most can relate to sticking with a job we hate. Some of the major reasons are money, mortified of being unemployed, or fear of being ridiculed by others.
“Do what you love, the money will follow.” We wouldn’t dare to follow this quote because we might as well be good as broke.
We’d rather Google on tips to cope with a job we hate to avoid getting “the fear”. To put it in Chandler Bing’s style “Because I’m too afraid.”
Trying not to get carried away by cynicism, I realized there are two sides to a coin. Puzzled on which side to take my writing, I assigned cynicism to one side and aspiration to the other side. Surprisingly, aspiration looked up.
So pardon me; this yap is going to be a long one.
Just in case you hadn’t noticed, there are also a few who are fortunate enough to do the things for the love of doing it. These silent minorities have found a way to logically mate something they are passionate with money and have given birth to their inner entrepreneur.
Even though innovative ideas are in the rise, the relationship between food and business has always been evergreen. The notion “anyone can cook” has led many try their hands at cooking, especially baked goods.
You know what they say; a good slice of cake is one of life’s finest pleasures.
The craze for these yummylicious creamy delights is like never before. Cakes are not only for birthdays anymore. Be it an engagement, wedding, anniversary, or even a baby shower, there should be a cake for every occasion.
Contrary to the typical cake shop setup, women home bakers are on a steady rise gearing up customized orders. Through social media, they have dazzled everyone with their creation and silently lured us into getting more addicted to cakes.
Modern age women certainly have transformed from being a home maker to entrepreneurial home bakers. To make things more interesting, I decided to interview a friend of mine to whom baking is more than just a hobby.
Sruthi Ramgopal, a young, dedicated and promising home baker has already created a niche in this market. Her baking venture Sugar Crust turns two this May. Let’s see what she has to say about it.
- What inspired you to start Sugar Crust?
My love for baking was the main inspiration. Plus, I love eating desserts which made me curious to know how they were made.
- What was the biggest challenge you faced while starting Sugar Crust?
I always wanted to give the best and fresh cakes to clients. So I had to work late night to deliver the orders on time. Initially, it was difficult but later I got used to it.
- What is the most rewarding part of running your own business?
Job satisfaction! My passion has turned into my profession and I am one lucky person who loves my job. Every time my clients send me a feedback I feel so blessed and motivated to do more.
- Tell me about your first baking memory
When I was 15, I came across a simple pound cake recipe in a magazine. I immediately went to the store, bought the ingredients and made the cake. It was the very first cake I ever made
- What were some of the difficulties you faced while learning to bake?
At times, the cream used to melt and I had no clue on how to get stiff peaks. Also, I had a tough time icing the cakes and struggled on getting a neat finish. Through practice and patience I learned the techniques.
- Describe your perfect birthday cake
I am a chocoholic. So I would bake myself a chocolate excess cake with loads of chocolate Oreos and Ferror Rochers
I’ve known Sruthi for a long time now and from the way she spoke about her venture I was reminded of this quote by Tony Gaskins Jr “If you don’t build your own dream someone else will hire you to help build theirs.”
Additionally, I also managed to capture how the baking magic happens.
She mixes sugar, cream, and everything nice. These were the ingredients chosen to create the perfect little cake.
Here’s a pictorial view of the making of the Premam fame Red Velvet cake.
Featured image credits- UP movie